We’ve had a lot of wonderful, enthusiastic folks come through our door the past few weeks asking, “Soooooo what are you guys trying to do here?” That is a completely valid question. You might have heard us say, “All things wine and wine accessories,” or “Small-production wines,” or “Family-owned and operated wineries,” or “Different/delicious wines from around the world” or “Super awesome totally rad wineClub.”
While those are all very much a part of what we’re trying to do, the common word/denominator in all our conversations (with customers and behind closed doors) is “community.”
Community, by definition, means a social unit of any size that shares common values. Well, our values are fairly straight-forward, but, in no particular order, they are:
Honesty – No tricks. No lies. No up-sells. Just good old-fashioned real conversations about the products we carry and why you might enjoy them.
Passion – It’s a strong motivator. It’s why we get out of bed in the morning. Passion to live, to enjoy life, to help others enjoy life, to make friends and to continue trying to better ourselves and our business.
Wine – This is a given, but it must be stated. We feel very strongly about wine being more than a drink to enjoy (though it definitely is a drink to enjoy). It’s an experience to have. It’s a reason to celebrate. It’s a moment to share. It’s a supplement to an amazing meal or a savior to a terrible one. It’s a party. It’s an adventure. It’s a random night. It’s a holiday. It is, in fact, a community.
So if you share one or more of our values, we invite you to join our community or let us be a part of yours!